Responsibilities

• Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management.
  Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
• Conduct market research and identify trends

Education and Qualifications Requirements

• Bachelor’s degree Masters’s degree in business administration, marketing, communications, or a related field
• 1-3 years of experience in marketing
• Must have strong organizational and project management skills, as well as attention to detail.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and create reports.
• Must have an elevated level of creativity.
• Occasional travel may be required.

Experience Requirements

• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints